Innovation Management Training 2014

Date: 20/12/2013

Luxinnovation, the Luxembourg School for Commerce and the Chambre des Métiers invite you to discover their new innovation management training programme in 2014. The focus will in particular be on identifying client needs, Design Thinking and launching innovative products and services. Each training session will be given by a renowned expert and illustrated by practical cases. Online registration is now open for the complete training programme or for each of the 6 training modules.

A new module for knowing how to identyf client needs

Knowing the problems that one's clients and others have to face in order to know in what direction to innovate is an activity that is sometimes underestimated and not very well managed by many companies. The variety of available techniques and their technicalities are often important barriers for launching this activity in an efficient manner.

In order to reduce these difficulties, Mrs Gentina, professor in marketing at SKEMA Lille, will allow participants to discover and practice different quantitative and qualitative techniques that allow identifying client needs and thus sources for new development opportunities for your company.

A practical workshop dedicated to discovering Design Thinking

Design Thinking is a discipline originating from the University of Stanford in the United States. It aims, through client observation techniques, to find innovative solutions to problems that are not necessarily apparent. This discipline also offers tools for co-designing and co-developing innovative products and services which respond to problems identified together with one's clients.

In order to present this discipline in a practical manner, Stéphane Gauthier, Directeur Conseil Innovation at one of the best French Design Thinking agencies, will give a practical workshop inspired by the approached used at Stanford illustrating the benefits it can bring to your organisation.

Learning to launch an innovative product or service: Seb deep fryer without oil

The speaker, Mrs Vuillemot, previously international marketing director at Seb who launched one of the brand's main successes over the past years, will give advice and indicate the traps to be avoided in order to establish an offline and online communication plan that can boost the chances for success of an innovative product or service.

In addition to these sessions, two other experts will speak about the major themes of idea generation techniques and the elaboration of a business model

Programme 2014 - Innovation Management Techniques

The training, which is given in French, will include the following modules:

Module 1

Identifier les besoins des clients - 30 January 2014 (08:30-17:30)

Élodie Gentina - Enseignant-chercheur, Département Marketing-Vente, Groupe SKEMA Business School, Lille

Module 2

Surveiller son environnement pour innover - 11 February 2014 (08:30-17:30)

Isabelle Wallart - Enseignant-chercheur, Polytech Lille et IAE Lille, Maître de conférence à l’IAE de Lille
Lionel Cammarata - Project Manager "Innovation Intelligence", Luxinnovation

Module 3

Générer de nouvelles idées - 4 March 2014 (08:30-17:30)

Céline Marcelaud - Directrice "User Intelligence", Agence Babel, Paris

Module 4

Conception de produit-service selon la démarche "Innovation User Centric" - 18 March 2014 (08:30-17:30)

Stéphane Gauthier - Directeur "Conseil Innovation", Agence Babel, Paris

Module 5

Développer son business model - 1er April 2014 (08:30-17:30)

Hélène Chanut-Musikas - Professeure affiliée en stratégie, HEC Paris

Module 6

Réussir le lancement de produits et services innovants - 24 April 2014 (08:30-17:30)

Valérie Vuillemot - Présidente, Pôle de Compétitivité VITAGORA

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